Anita is a rare gem of a writer. She is seasoned, professional, and creative, all wrapped up in one. As a freelance Houzz writer, it takes a creative and patient person to be able to change gears with the variety of products she writes. She is sincere in carefully choosing her words and making the copy sound fun and interesting.
Anita’s product copy is creative, on brand and fun to read. I’d recommend her work to anyone looking for a professional who doesn’t need a lot of hand holding and can hit the ground running.
Content and Ecommerce Professional
I first hired Anita to write a bulk amount of content for a new gourmet food ecommerce store. The project required no less than 26,000 words worth of search engine optimized product and category descriptions. Anita worked closely with me for the first few days to really nail the “voice” of the website. What I received was well written, evocative and education descriptions. With minimal guidance and even less revisions required, it was clear that Anita put that extra amount of effort into researching the products and really putting herself in the customer’s shoes to try to understand why they would want to hear in order to make the purchase. In addition, Anita is versed in SEO tactics and was able to implement these seamlessly into the text without breaking keyword density rules or negatively impacting the human readability. The text suits both search engines AND humans at the same time. It is a fine balance, but Anita manages it well.